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Phaidon Press Limited. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Paul Rand ISBN 13: 9780714837987
ISBN 10: 0714837989
Hardcover; London: Phaidon Press, 1999; ISBN-13: 978-0714837987
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Paul Rand
by Heller, Steven, Helfand, Jessica, Lois, George
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Dunfermline, Fife, United Kingdom
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Paul Rand
by Steven Heller; George Lois; Jessica Helfand; Paul Rand
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Los Angeles, California, United States
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Phaidon Inc Ltd, 1999. First Edition . Hardcover. Near Fine/Near Fine. 255 pp., profusely illustrated, chronology, bibliography, endnotes and index. Rand was a major force in editorial design, advertising and corporate identity. He was art director at "Esquire" and "Apparel Arts" magazines, and he designed the ground-breaking covers for the cultural journal "Direction". He worked at the Weintraub Advertising Agency from 1941-1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and UPS. His logos for these companies are world-renowned design classics. This book comprises a definitive collection of Rand's works, through an exploration of his advertising, publishing and corporate identity work. Steven Heller's text, with a foreword by designer Armin Hofmann, introduction by advertising guru George Lois, and a concluding essay by designer and writer Jessica Helfand, offer an insight into Paul Rand's…
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Stock Photo: Cover May Be Different
Paul Rand
by Heller, Steven; Lois, George; Helfand, Jessica; Rand, Paul
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- New
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- Hardcover
- ISBN 10 / ISBN 13
- 9780714837987 / 0714837989
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San Diego, California, United States
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Phaidon Inc Ltd. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
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