Search Results: Marketing Theory by Michael J Baker

Cengage Learning EMEA, 2000-03-09. Paperback. Good.

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Paperback / softback. New. Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.

Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.

Trade Paperback. Publisher: Sage publications inc | | Trade Paperback | 519 p. ; ill. | This book is brand new. | Language: Engelska --- Information regarding the book: Lecturers/Instructors - Request a free digital inspection copy hereUniquely providing a comprehensive overview in one place, Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing… Read More

Sage Pubns Ltd, 2016. Paperback. New. 3rd student edition. 520 pages. 9.25x7.25x1.50 inches.

Thomson Learning Emea, 2000. Paperback. New. 1st edition. 288 pages. 9.75x7.75x0.75 inches.

Paperback / softback. New. A collection of contributions on the subject of marketing theory from area specialists. The text provides a number of summaries of aspects of marketing theory, which form the foundations on which the discipline and practice of marketing is based.

Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Marketing Theory: A Student Text.