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Marketing Urban Mass Transit: a Comparative Study of Management Strategies
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Marketing Urban Mass Transit: a Comparative Study of Management Strategies

Schneider, Lewis M.
Book Condition
Used Very Good
Jacket condition
Very Good
Seller
United States
About Item
Boston: Harvard University, 1965. Rare signed copy. Signed and inscribed by author on fep. Also includes a very rare Abstract handout of this volume. 8vo size clothbound hardcover with photo illustrated dust jacket; 217 clean pages. From flap: "There can be little doubt that the subject of mass transportation is one of the most hotly debated in our urban areas... In this volume Professor Schneider discusses the mass transportation dilemma from a somewhat different point of view form that of exiting's metropolitan planning engineering, or financial studies. He has focused on management in the urban mass transit industry rather than technology, social costs, or public benefits... he contends that administrators of urban mass transit, despite a variety of pressures, have the power to plan and implement marketing strategies which and strengthen the industry." If you're a fan of the song "Charlie on the MTA" check out the photo on the bottom corner of the dust jacket.… Read More
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