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Winning Market Leadership: Strategic Market Planning for Technology-Driven Businesses

Winning Market Leadership: Strategic Market Planning for Technology-Driven Businesses

Winning Market Leadership: Strategic Market Planning for Technology-Driven

Winning Market Leadership: Strategic Market Planning for Technology-Driven Businesses

by Adrian B. Ryans

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  • Hardcover
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New
ISBN 10
0471644307
ISBN 13
9780471644309
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About This Item

Hardback. New. Strategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780471644309
Title
Winning Market Leadership: Strategic Market Planning for Technology-Driven Businesses
Author
Adrian B. Ryans
Format/Binding
Hardback
Book Condition
New
Quantity Available
3
Binding
Hardcover
ISBN 10
0471644307
ISBN 13
9780471644309
Publisher
Wiley
Place of Publication
Toronto
This edition first published
December 15, 1999

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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