The Ten Commandments for Business Failure
by Keough, Donald R
- Used
- Acceptable
- Paperback
- Condition
- Acceptable
- ISBN 10
- 1591844134
- ISBN 13
- 9781591844136
- Seller
-
Seattle, Washington, United States
Payment Methods Accepted
About This Item
Portfolio, 2011. Paperback. Acceptable. Disclaimer:Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Synopsis
Don Keough —a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker. Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow. This light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future. As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”
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Details
- Bookseller
- ThriftBooks
(US)
- Bookseller's Inventory #
- G1591844134I5N00
- Title
- The Ten Commandments for Business Failure
- Author
- Keough, Donald R
- Format/Binding
- Paperback
- Book Condition
- Used - Acceptable
- Quantity Available
- 1
- ISBN 10
- 1591844134
- ISBN 13
- 9781591844136
- Publisher
- Portfolio
- Date Published
- 2011
Terms of Sale
ThriftBooks
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About the Seller
ThriftBooks
Biblio member since 2018
Seattle, Washington
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Glossary
Some terminology that may be used in this description includes:
- Acceptable
- A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
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