Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
- Used
- Hardcover
- Condition
- Used - Good
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Seller
-
YANKTON, South Dakota, United States
Payment Methods Accepted
About This Item
Synopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Ravin Books (US)
- Bookseller's Inventory #
- 12798
- Title
- Selling the Invisible: A Field Guide to Modern Marketing
- Author
- Harry Beckwith
- Format/Binding
- Hardcover
- Book Condition
- Used - Good
- Quantity Available
- 1
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Publisher
- Business Plus
- Place of Publication
- Boston, Massachusetts, U.s.a.
- Date Published
- March 1997
- Pages
- 252