Selling the Invisible : A Field Guide to Modern Marketing
by Harry Beckwith
- Used
- Acceptable
- Paperback
- Condition
- Acceptable
- ISBN 10
- 0446672319
- ISBN 13
- 9780446672313
- Seller
-
Seattle, Washington, United States
2 Copies Available from This Seller
Payment Methods Accepted
About This Item
Synopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- ThriftBooks (US)
- Bookseller's Inventory #
- G0446672319I5N00
- Title
- Selling the Invisible : A Field Guide to Modern Marketing
- Author
- Harry Beckwith
- Format/Binding
- Paperback
- Book Condition
- Used - Acceptable
- Quantity Available
- 2
- ISBN 10
- 0446672319
- ISBN 13
- 9780446672313
- Publisher
- Grand Central Publishing
- Place of Publication
- New Delhi
- Date Published
- 2012
Terms of Sale
ThriftBooks
About the Seller
ThriftBooks
About ThriftBooks
Glossary
Some terminology that may be used in this description includes:
- Acceptable
- A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...