Scenarios: The Art of Strategic Conversation
by van der Heijden, Kees
- Used
- Condition
- Used - Very Good
- ISBN 10
- 0470023686
- ISBN 13
- 9780470023686
- Seller
-
Frederick, Maryland, United States
Payment Methods Accepted
About This Item
Synopsis
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.
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Details
- Bookseller
- Wonder Book (US)
- Bookseller's Inventory #
- B16B-03140
- Title
- Scenarios: The Art of Strategic Conversation
- Author
- van der Heijden, Kees
- Book Condition
- Used - Very Good
- Binding
- Hardcover
- ISBN 10
- 0470023686
- ISBN 13
- 9780470023686
- Publisher
- Wiley
- Place of Publication
- Somerset, New Jersey, U.s.a.
- This edition first published
- January 18, 2005
Terms of Sale
Wonder Book
RETURNS are cheerfully accepted up to 30 days. We ship out within 1-2 business days and U.S. Standard Shipments usually arrive within 6-9 business days, Priority 3-6.
About the Seller
Wonder Book
About Wonder Book
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