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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

by Scott Bedbury,Stephen Fenichell

  • Used
  • Paperback
Condition
Like New
ISBN 10
0142001902
ISBN 13
9780142001905
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Steubenville, Ohio, United States
Item Price
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About This Item

Penguin Books, February 2003. Trade Paperback. Like New. No marks or writing observed in the text. Spine uncreased - appears unread. Family-owned bookshop in Steubenville, Ohio: BookMarx Bookstore. Books shipped within 24 hours.

Synopsis

What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

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Details

Bookseller
Bookmarx Bookstore US (US)
Bookseller's Inventory #
74549
Title
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
Author
Scott Bedbury,Stephen Fenichell
Format/Binding
Trade Paperback
Book Condition
New
Quantity Available
1
Binding
Paperback
ISBN 10
0142001902
ISBN 13
9780142001905
Publisher
Penguin Books
Place of Publication
E Rutherford, New Jersey, U.s.a.
Date Published
February 2003
Pages
240

Terms of Sale

Bookmarx Bookstore

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Bookmarx Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2023
Steubenville, Ohio

About Bookmarx Bookstore

We are a small independent bookshop in Steubenville, Ohio, with a smattering of everything but a special love for the Catholic, Classic, and Literary.

Glossary

Some terminology that may be used in this description includes:

Trade Paperback
Used to indicate any paperback book that is larger than a mass-market paperback and is often more similar in size to a hardcover...
New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....

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