![A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century](https://d3525k1ryd2155.cloudfront.net/f/905/001/9780142001905.RH.0.m.jpg)
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
by Scott Bedbury,Stephen Fenichell
- Used
- Paperback
- Condition
- Like New
- ISBN 10
- 0142001902
- ISBN 13
- 9780142001905
- Seller
-
Steubenville, Ohio, United States
Payment Methods Accepted
About This Item
Synopsis
What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Bookmarx Bookstore
(US)
- Bookseller's Inventory #
- 74549
- Title
- A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
- Author
- Scott Bedbury,Stephen Fenichell
- Format/Binding
- Trade Paperback
- Book Condition
- New
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 0142001902
- ISBN 13
- 9780142001905
- Publisher
- Penguin Books
- Place of Publication
- E Rutherford, New Jersey, U.s.a.
- Date Published
- February 2003
- Pages
- 240
Terms of Sale
Bookmarx Bookstore
About the Seller
Bookmarx Bookstore
About Bookmarx Bookstore
Glossary
Some terminology that may be used in this description includes:
- Trade Paperback
- Used to indicate any paperback book that is larger than a mass-market paperback and is often more similar in size to a hardcover...
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....