The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value
by Lynn B. Upshaw
- New
- Hardcover
- Condition
- New
- ISBN 10
- 047135659X
- ISBN 13
- 9780471356592
- Seller
-
Southport, Merseyside, United Kingdom
Payment Methods Accepted
About This Item
Hardback. New. Companies such as Starbucks, The Gap, Nike, and Intel are perceived as masterbrands, based not on the products they sell, but on the company behind the products. This book explores the branding strategies behind the success of these and other household names and how those strategies can be applied to virtually every significant task in business.
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Details
- Bookseller
- The Saint Bookstore (GB)
- Bookseller's Inventory #
- A9780471356592
- Title
- The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value
- Author
- Lynn B. Upshaw
- Format/Binding
- Hardback
- Book Condition
- New
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 047135659X
- ISBN 13
- 9780471356592
- Publisher
- Wiley
- Place of Publication
- New York
- This edition first published
- 2000-09
Terms of Sale
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
About The Saint Bookstore
The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...