Marketing Management: The Millennium Edition
by Kotler, Philip
- Used
- Good
- Hardcover
- Condition
- Good
- ISBN 10
- 0130122173
- ISBN 13
- 9780130122179
- Seller
-
Oakland, California, United States
Payment Methods Accepted
About This Item
Synopsis
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.
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Details
- Bookseller
- Infospec (US)
- Bookseller's Inventory #
- 6600z
- Title
- Marketing Management: The Millennium Edition
- Author
- Kotler, Philip
- Format/Binding
- Hardcover
- Book Condition
- Used - Good
- ISBN 10
- 0130122173
- ISBN 13
- 9780130122179
- Publisher
- Prentice Hall
- Place of Publication
- Lebanon, Indiana, U.s.a.
- Date Published
- 1001
- Keywords
- MARKETING MANAGEMENT, Corporation, advertising, selling, Product, Design, Market Share, Demographics, ECONOMICS
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