Marketing Management: Analysis, Planning, Implementation, and Control (9th Ed.)
by Kotler, Philip
- Used
- Fine
- Hardcover
- Condition
- Fine/No Jacket
- ISBN 10
- 0132435101
- ISBN 13
- 9780132435109
- Seller
-
Gastonia, North Carolina, United States
Payment Methods Accepted
About This Item
Synopsis
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.
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Details
- Bookseller
- Persephone's Books (US)
- Bookseller's Inventory #
- 043132
- Title
- Marketing Management: Analysis, Planning, Implementation, and Control (9th Ed.)
- Author
- Kotler, Philip
- Format/Binding
- Hardcover
- Book Condition
- Used - Fine
- Jacket Condition
- No Jacket
- Quantity Available
- 1
- Edition
- Ninth Edition
- ISBN 10
- 0132435101
- ISBN 13
- 9780132435109
- Publisher
- Prentice Hall
- Place of Publication
- Upper Saddle River, NJ
- Date Published
- 1997
- Size
- 4to - over 9¾" - 12&
- Keywords
- Business Management - Marketing
Terms of Sale
Persephone's Books
About the Seller
Persephone's Books
About Persephone's Books
Glossary
Some terminology that may be used in this description includes:
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...