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Marketing Management: Analysis, Planning, Implementation, and Control (9th Ed.)

Marketing Management: Analysis, Planning, Implementation, and Control (9th Ed.)

Marketing Management: Analysis, Planning, Implementation, and Control (9th Ed.)
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Marketing Management: Analysis, Planning, Implementation, and Control (9th Ed.)

by Kotler, Philip

  • Used
  • Fine
  • Hardcover
Condition
Fine/No Jacket
ISBN 10
0132435101
ISBN 13
9780132435109
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About This Item

Upper Saddle River, NJ: Prentice Hall, 1997. Ninth Edition . Hardcover. Fine/No Jacket. 4to - over 9¾" - 12" tall. xl, 789 pp., plus appendices. Third printing.

Synopsis

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.

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Details

Bookseller
Persephone's Books US (US)
Bookseller's Inventory #
043132
Title
Marketing Management: Analysis, Planning, Implementation, and Control (9th Ed.)
Author
Kotler, Philip
Format/Binding
Hardcover
Book Condition
Used - Fine
Jacket Condition
No Jacket
Quantity Available
1
Edition
Ninth Edition
ISBN 10
0132435101
ISBN 13
9780132435109
Publisher
Prentice Hall
Place of Publication
Upper Saddle River, NJ
Date Published
1997
Size
4to - over 9¾" - 12&
Keywords
Business Management - Marketing

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About the Seller

Persephone's Books

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Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...

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