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Jamming: The Art and Discipline of Business Creativity

Jamming: The Art and Discipline of Business Creativity

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Jamming: The Art and Discipline of Business Creativity

by Kao, John

  • Used
  • Very Good
  • Paperback
Condition
Very Good
ISBN 10
0006386822
ISBN 13
9780006386827
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About This Item

Paperback. Very Good.

Synopsis

In today's competitive environment, creativity is no longer an option. Companies that understand how to manage creativity in their people, organize for creative results and willingly implement good new ideas will triumph.In Jamming, John Kao also offers an approach that demystifies a topic traditionally confounding to businesspeople everywhere. He begins by showing how creativity, like the musical discipline of jazz, has a vocabulary and a grammar. It is a process, and because of that it can be observed, analyzed, understood, replicated, taught and managed. He explains how creativity needs a particular environment in which to blossom and grow. Like musicians in a jam session, a group of businesspeople can take an idea, challenge one another's imagination and produce an entirely new set of possibilities. Kao reveals how managers can stimulate creativity in their employees, explores the impact of information technology on creativity, looks at the globalization of creativity and shows how to ensure the loyalty of people who design, build and deliver today's vital products and services.

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Details

Bookseller
World of Books Ltd GB (GB)
Bookseller's Inventory #
GOR001833609
Title
Jamming: The Art and Discipline of Business Creativity
Author
Kao, John
Format/Binding
Paperback
Book Condition
Used - Very Good
Quantity Available
2
ISBN 10
0006386822
ISBN 13
9780006386827
Publisher
Harpercollins Business
Place of Publication
London, United Kingdom
This edition first published
1997

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GORING BY SEA, West Sussex

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