Integrated Advertising, Promotion and Marketing Communications
by Donald E. Baack; Kenneth E. Clow
- Used
- good
- Paperback
- Condition
- Good
- ISBN 10
- 0136079423
- ISBN 13
- 9780136079422
- Seller
-
Seattle, Washington, United States
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About This Item
Synopsis
For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.
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Details
- Bookseller
- ThriftBooks (US)
- Bookseller's Inventory #
- G0136079423I3N00
- Title
- Integrated Advertising, Promotion and Marketing Communications
- Author
- Donald E. Baack; Kenneth E. Clow
- Format/Binding
- Paperback
- Book Condition
- Used - Good
- Quantity Available
- 1
- ISBN 10
- 0136079423
- ISBN 13
- 9780136079422
- Publisher
- Prentice Hall PTR
- Place of Publication
- Upper Saddle River, Nj
- Date Published
- 2008
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