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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

by Jay Conrad Levinson

  • Used
Condition
Used - Very Good
ISBN 10
0618785914
ISBN 13
9780618785919
Seller
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Waltham, Massachusetts, United States
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About This Item

Houghton Mifflin. Used - Very Good. . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.

Synopsis

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

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Details

Bookseller
More Than Words Inc. US (US)
Bookseller's Inventory #
BOS-D-05h-0001204
Title
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Author
Jay Conrad Levinson
Book Condition
Used - Very Good
Binding
Paperback
ISBN 10
0618785914
ISBN 13
9780618785919
Publisher
Houghton Mifflin
Place of Publication
Wilmington, Massachusetts, U.s.a.
This edition first published
May 22, 2007

Terms of Sale

More Than Words Inc.

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

More Than Words Inc.

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2016
Waltham, Massachusetts

About More Than Words Inc.

More Than Words empowers youth who are in foster care, court-involved, homeless or out of school to take charge of their lives by taking charge of a business. MTW believes that when system-involved youth are challenged with authentic and increasing responsibilities in a business setting, and are given high expectations and a culture of support, they can and will address personal barriers to success, create concrete action plans for their lives, and become contributing members of society. More Than Words began as an online bookselling training program for youth in DCF custody in 2004 and opened its vibrant bookstore on Moody St in Waltham in 2005 and added its Starbucks coffee bar in 2008. MTW replicated its model in the South End of Boston in 2011, thereby doubling the number of youth served annually.
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