Getting the Best from Your Ad Agency: Everything Marketers Need to Know About Working With Agencies from Creative, Media Planning, Budgeting and Mar by Joe Marconi - 1991-04-01

Chicago, IL : Probus Publishing Company, 1991 Probus Publishing Company, Chicago, IL. 1991. Hardcover. First Printing by Line Number. Book is tight, square, and unmarked but for F/O name on the FFFP. Book Condition: Near Fine; scant shelfwear to head, tail, and tips. DJ: Near Fine; slight bumping to head; light rubbing to panels. Maroon cloth boards and spine with bright gilt lettering on the spine. 257 pp 8vo. This book is the first of its kind that deals in-depth with initiating and building a lasting and successful relationship with an advertising agency. Selecting an ad agency is an important part of a marketing plan, but getting the most for your money from them involves choosing an agency uniquely qualified to promote your company or product and use their creative talent to attain your marketing goals. An extensive glossary, up-to-date references and resources, and a special crash-course in advertising. A clean very presentable copy.

Probus Professional Pub. Used - Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.

Probus Professional Pub, April 1991. Hardcover. Very Good - Cash/Very Good. Minor rubbing and edge wear to cover, with light reader wear to pages. Still great condition. Stock photos may not look exactly like the book.