Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by Kim, W. Chan,Mauborgne, Renee
- Used
- good
- Hardcover
- Condition
- Good/Good
- ISBN 10
- 1591396190
- ISBN 13
- 9781591396192
- Seller
-
Seattle, Washington, United States
Payment Methods Accepted
About This Item
Synopsis
Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of INSEAD, an international business school, that promotes creating new market space or "Blue Ocean" rather than competing in an existing industry. It contains retrospective case studies of business success stories the authors claim were Blue Ocean Strategies. The book has sold more than a million copies in its first year of publication and is being published in 41 languages.
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Details
- Bookseller
- Arundel Books of Seattle (US)
- Bookseller's Inventory #
- 005497419
- Title
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
- Author
- Kim, W. Chan,Mauborgne, Renee
- Format/Binding
- Hardcover
- Book Condition
- Used - Good
- Jacket Condition
- Good
- Quantity Available
- 1
- ISBN 10
- 1591396190
- ISBN 13
- 9781591396192
- Publisher
- Harvard Business Review Press
- Place of Publication
- Boston, Massachusetts, U.s.a.
- Date Published
- 2005
- Keywords
- , , , , , , , ,
Terms of Sale
Arundel Books of Seattle
7-day return only if not as described (you must notify us immediately on upon receipt of any problem). We pack carefully.
About the Seller
Arundel Books of Seattle
About Arundel Books of Seattle
Glossary
Some terminology that may be used in this description includes:
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...