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Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock
by Selden, Larry, Colvin, Geoffrey
- Used
- Condition
- Used - Good
- ISBN 10
- 1591840074
- ISBN 13
- 9781591840077
- Seller
-
Waltham, Massachusetts, United States
Item Price
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About This Item
Portfolio. Used - Good. . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Synopsis
One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. In many places, it's typical that the top 20 percent of customers are generating almost all the profit while the bottom 20 percent are actually destroying value. Managers are missing tremendous opportunities if they are not aware which of their customers are truly profitable and which are not. According to Larry Selden and Geoff Colvin, there is a way to fix this problem: manage your business not as a collection of products and services but as a customer portfolio. Selden and Colvin show readers how to analyze customer data to understand how you can get the most out of your most critical customer segments. The authors reveal how some companies (such as Best Buy and Fidelity Investments) have already moved in this direction, and what customer-centric strategies are likely to become widespread in the coming years. For corporate leaders, middle managers, or small business owners, this book offers a breakthrough plan to delight their best customers and drive shareowner value.
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Details
- Bookseller
- More Than Words Inc.
(US)
- Bookseller's Inventory #
- WAL-E-2b-002068
- Title
- Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock
- Author
- Selden, Larry, Colvin, Geoffrey
- Book Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10
- 1591840074
- ISBN 13
- 9781591840077
- Publisher
- Portfolio
- Place of Publication
- New York, Ny, U.s.a.
- This edition first published
- May 22, 2003
Terms of Sale
More Than Words Inc.
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
More Than Words Inc.
Biblio member since 2016
Waltham, Massachusetts
About More Than Words Inc.
More Than Words empowers youth who are in foster care, court-involved, homeless or out of school to take charge of their lives by taking charge of a business. MTW believes that when system-involved youth are challenged with authentic and increasing responsibilities in a business setting, and are given high expectations and a culture of support, they can and will address personal barriers to success, create concrete action plans for their lives, and become contributing members of society. More Than Words began as an online bookselling training program for youth in DCF custody in 2004 and opened its vibrant bookstore on Moody St in Waltham in 2005 and added its Starbucks coffee bar in 2008. MTW replicated its model in the South End of Boston in 2011, thereby doubling the number of youth served annually.
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