The Anatomy of a Hidden Persuader by Wachtel, William Wendell - 1975

New York: Vantage Press, 1975. Autobiography of one of the most creative forces in American marketing for nearly 60 years. Lightly bumped with evidence a paper clip had been attached to a couple of pages and a sticker shadow to the front end paper. Jacket rubbed with a touch of wear at the edges, in new Brodart. Inscribed on the front end paper "To (?) Anna, One thing almost always remains fresh are pleasant memories of the past. W W W. 10/19/78." Size: 8vo - over 7¾" - 9¾" tall. Inscribed By the Author. First Edition.. Hard Cover. Very Good/Good.