Home Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business and Life by Sutherland, Rory - 2019

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business and Life by Sutherland, Rory - 2019

Name: Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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Author: Sutherland, Rory
ISBN: 9780062388421

by Sutherland, Rory

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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business and Life

by Sutherland, Rory

Used
near fine
Hardcover
Signed
first

New York: William Morrow, 2019. 1st Edition. Hardcover. Near Fine/Near Fine. 8vo. SIGNED by author to half-title. xiv, 362 pp. Front hinge tilted. Dust jacket signed to spine. Else about fine. Based on thirty years of fieldwork inside the largest experiment in human behaviour ever conceived--the forever-unfolding pageant of consumer capitalism--Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED Talks have been viewed nearly seven million times, decodes human behaviour, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft and others.

Bookseller Minotavros Books (CA)
Format/Binding Hardcover
Book Condition Used - Near Fine
Jacket Condition Near Fine
Quantity Available 1
Edition 1st Edition
Binding Hardcover
Publisher William Morrow
Place of Publication New York
Date Published 2019
Keywords business, branding, advertising, Rory Sutherland, signed, human behaviour, marketing, capitalism, consumerism, consumer capitalism

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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

by Sutherland, Rory

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Paperback

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9780062388421 / 0062388428

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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

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