Advertising Planning : Mathematical Models in Advertising Media Planning
by Gensch, Dennis H
- Used
- Hardcover
- Condition
- Good with no dust jacket
- ISBN 10
- 0444410740
- ISBN 13
- 9780444410740
- Seller
-
Plymouth, Pennsylvania, United States
Payment Methods Accepted
About This Item
Amsterdam: Elsevier. Good with no dust jacket. 1973. Hardcover. 0444410740 . Library stamps/marks/labels/pocket peel on rear cover, TAPED boards and hinges, wear. Ugly yet still serviceable and solid hardcover.; "The author believes that simulation is the most realistic approach to the media scheduling problem and applies the AD-ME-SIM model to the campaign, as well as discussing linear programming, dynamic programming, marginal analysis and heuristic programming. Flow chart models are used to supplement more precise and concise mathematical models." ; ix, 176 pages .
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Details
- Bookseller
- Mike's Library (US)
- Bookseller's Inventory #
- 4953
- Title
- Advertising Planning : Mathematical Models in Advertising Media Planning
- Author
- Gensch, Dennis H
- Format/Binding
- Hardcover
- Book Condition
- Used - Good with no dust jacket
- ISBN 10
- 0444410740
- ISBN 13
- 9780444410740
- Publisher
- Elsevier
- Place of Publication
- Amsterdam
- Date Published
- 1973
- Keywords
- 0444410740, Advertising -- Mathematical models., Mathematical Models, Marketing, Consumer Behavior, Consumer Research, Model Building, Media Planning, First Book
Terms of Sale
Mike's Library
30 day return guarantee, with full refund including original and return shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Mike's Library
Biblio member since 2006
Plymouth, Pennsylvania
About Mike's Library
Mike\'s Library is an on-line, general line used and rare bookstore situated in the historic Pocono Northeast, near Wilkes-Barre, Pennsylvania, USA. Since 1995, Mike\'s Library has offered carefully selected used and rare books. Our roving eye focuses on uncommon and significant works in many fields, with strengths in history, business & economics, social sciences, medicine, science and technology. Please contact us with any questions: 570-822-7585 or info@mikeslibrary.com. Thanks! We offer carefully chosen books at reasonable prices. Our grading follows the AB standards; we err conservatively. Our books are bubble-wrapped and securely packed. We hope you will enjoy our constantly changing offerings! Thank you.
Glossary
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- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...