Advertising Media Planning: A Brand Management Approach by Kelley, Larry D.; Bartel Sheehan, Kim - 2015-04-10

Routledge, 2011-12-17. Paperback. Good. This listing is for (Advertising Media Planning: A Brand Management Approach). This edition is very similar to ISBN 0765640902 which is the most current updated edition. Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 14 days of delivery for a full refund.

Paperback. Like New.

Routledge, 2015-04-10. Paperback. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLYNO ACCESS CODE, NO CD, Ships with Emailed Tracking

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness.

Paperback / softback. New. The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing… Read More