Stock Photo: Cover May Be Different
Contemporary Advertising Hardcover - 2003 - 9th Edition
by William F. Arens
First line
As a consumer, you are exposed to hundreds and maybe even thousands of commercial messages every day.
Details
- Title Contemporary Advertising
- Author William F. Arens
- Binding Hardcover
- Edition number 9th
- Edition 9
- Pages 617
- Volumes 1
- Language ENG
- Publisher Irwin/McGraw-Hill, Burr Ridge, Illinois, U.S.A
- Date October 2003
- Illustrated Yes
- ISBN 9780071214254 / 0071214259
- Library of Congress subjects Advertising
- Library of Congress Catalog Number 2003065006
- Dewey Decimal Code 659.1